How to create your own Knowledge Panel / Entity Tracker on Google Sheets [5 Steps]
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Some great tools such as Kalicube and Audits.com allow you to verify whether an entity exists or not in Google's Knowledge Graph. For...
Gustavo Pelogia
Aug 114 min read
Como usar Screaming Frog + ChatGPT para mapear páginas relacionadas em escala
Você gostaria de mapear milhares de páginas relacionadas em segundos? Neste artigo, vou te mostrar como. Você não precisa saber como...
347 views
Gustavo Pelogia
Jul 114 min read
How to use Screaming Frog + ChatGPT to map related pages at scale
Would you like to map thousands of related pages in seconds? In this article, I’ll show you how. You don’t need to know how to code -...
11,048 views
Gustavo Pelogia
Feb 187 min read
How the Digital Markets Act is changing Google SERPs in Europe
The Digital Markets Act is a new EU (European Union) law coming into effect on March 6th. It defines some large digital platforms, such...
1,658 views
Gustavo Pelogia
Jan 275 min read
Six simple tips for writing great SEO tickets
Since I joined Indeed in March 2022, I have written ~0.7 a ticket per working day. Most of these are requirements for engineers – new...
1,456 views
Gustavo Pelogia
Sep 25, 20235 min read
Skip the slides: why writing a business case can be better for your SEO plans
This blog post borrows a lot from my BrightonSEO talk but expands to use cases beyond product management. A few weeks back I asked SEOs...
392 views
Gustavo Pelogia
Aug 20, 20233 min read
So... What does an SEO Product Manager do?
While I’m not the biggest fan of writing a “101 guide”, I only started understanding what an SEO Product Manager does when I became one....
1,269 views
Gustavo Pelogia
Aug 10, 20235 min read
Business acumen in SEO: four ways to adapt and do more meaningful work
Business acumen is a person’s ability to understand various business scenarios and cope with them effectively. People with strong...
104 views
Gustavo Pelogia
May 31, 20237 min read
How product management principles can make you a better SEO
Image generated by Bing Image Generator using “drafting a feature on a webpage like a sketch” prompt The infamous “it depends” follows...
189 views
Gustavo Pelogia
Jul 26, 20226 min read
How to build a Knowledge Panel for your name or brand
A Knowledge Panel is a great way to present your brand. People might know you, but a more complete SERP certainly strengthens your name –...
558 views
Gustavo Pelogia
Mar 23, 20225 min read
How to build a business case to revamp your menu and footer (and boost your rankings in the process)
Most SEOs would agree that adding more internal links is a fairly efficient way to improve rankings for a blog, an asset or a commercial...
71 views
Gustavo Pelogia
Nov 1, 20213 min read
Combining the power of internal and external links to boost revenue [Template included]
This post + template will show you, step by step, a way to use both internal and external links to improve PageRank to the most important...
149 views
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