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Public Speaking & Webinars

I started public speaking in 2018 for two reasons: because all the SEOs I admire and trust are speakers and to get out of my comfort zone. I had no idea I would actually enjoy it SO much and this would become an important thing in my career.


I love the challenge of public speaking and the energy of meeting marketers in person.โ€‹ From meet-ups speaking to 40 people to large conferences presenting in front of over 400 clients, I’ve spoken at events in Dublin, Leeds, Reading, Bristol and Cardiff.


Interview with Gus Pelogia, an SEO Product Manager at Indeed

Interview with Gus Pelogia, an SEO Product Manager at Indeed

In this exclusive interview, we dive into the fascinating story of Gus Pelogia, an accomplished SEO expert with a unique background in journalism. Gus shares his journey from his beginnings as a journalist in Brazil, working for major entertainment media outlets such as MTV, Terra, and R7, to his transition into the world of SEO in 2011. Throughout the interview, we discuss his diverse work experience spanning in-house roles and digital agencies in Argentina, the Netherlands, and Ireland. Gus reveals insights from his time as an Account Manager and Team Lead at renowned agencies like Spark Foundry (Core) and Wolfgang Digital, where he helped clients across various industries and won numerous prestigious awards. Now an SEO Product Manager at Indeed, the #1 job site in the world, Gus continues to make an impact in the SEO space while also serving as a judge for the EU Search Awards. Join us as we explore Gus Pelogia's remarkable career journey, learn valuable SEO insights, and celebrate his successes along the way. Don't miss out on this captivating conversation! Connect with Gus: ๐Ÿ‘‰ ๐Ÿ‘‰ ๐Ÿ‘‰ ๐Ÿ‘‰ Podcast notes: Follow Olga Zarr or hire Olga to help you with SEO ๐Ÿ‘‰ Follow me on Twitter: ๐Ÿ‘‰ My SEO newsletter: ๐Ÿ‘‰ My SEO Podcast: ๐Ÿ‘‰ To learn even more, go to ๐Ÿ‘‰ You can hire me: ๐Ÿ‘‰ I do offer SEO audits: ๐Ÿ‘‰ Want to learn more about me? Check this: ๐Ÿ‘‰ Want to contact me? Feel free to reach out at Gus Pelogia's Background in SEO 00:41 Gus' Transition from Journalism to SEO 01:35 Understanding the Impact of Links on SEO 05:34 Creating Infographics and Storytelling in SEO 06:01 Developing Internal Linking for the Website 10:49 Improving User Experience through Clustering Content 12:07 Convincing people of the impact of large initiatives 17:47 Working together with different teams for SEO initiatives 19:25 Conversion as the main goal 22:35 Optimizing pages for higher conversion 24:24 Loss of organic traffic due to terminated contract 28:26 Working remotely and adjusting to the lifestyle 29:15 Staying up to date with SEO techniques 34:31 Introducing ChatGPT in SEO Toolkit 37:56 Appreciating a great manager 43:49

Looking for an SEO speaker?

I'm based in Dublin, Ireland, but open to travel for speaking engagements.

Past Events

Pint-Sized Marketing
May 18
Back to Basics: simple SEO tactics that deliver results
Give it a Go
Aug 18
Power Up your SEO and PPC data
IADT (Class)
Nov 18
SEO is not that hard: things you can start doing today
Feb 19
Optimising Google My Business in 2019
Sep 23
Back to Basics: simple SEO tactics that deliver results
Jul 23
Mastering SEO Product Management
Apr 23
SEO in 2023 (Majestic)
Jan 23
Get more buy-in from stakeholders
Majestic SEO
Oct 22
How to win an SEO award
SEO Video Show
Sep 22
Knowledge Panel Secrets
SEO in 2022
Dec 21
Get more buy-in from stakeholders
Crawling Mondays
Sep 21
SEO Reporting: How to Develop Effective & Impactful SEO Reports
Sep 21
Agency vs In-House โ€“ Key Differences to be Aware of Before Moving
Majestic SEO
Apr 21
How to keep SEO clients satisfied
Feb 20
F*cking up Google my Business
May 19
How to Manage your Google UX in 2019 & Beyond
Wolfgang Essentials
May 19
Winning The Battle Against OTAs in Organic Search Results
E-commerce Expo
Apr 19
Learn how to profit from SEO & PPC Double Domination
Mar 19
Friends with benefits: how to integrate your SEO and PPC for better results
3XE Conversion
Feb 19
The Biggest Search Marketing Myth โ€“ Busted!
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