Hiya, I'm Gus!
I am a journalist turned SEO, living and breathing digital marketing since 2012.
Currently, I work as SEO Product Manager at Indeed, the #1 job site in the world with over 250 million unique visitors every month.
I've done a bit of everything in SEO, working in-house and for agencies in small, medium and large companies. I'm from Brazil, but my SEO career started almost accidentally after I moved to Argentina - and continued across The Netherlands and Ireland.
Working with clients in all sections - travel, medical, educational, e-commerce, services and more, my campaigns won several industry awards from The Drum Search Awards and Irish Content Marketing Awards. I am also a judge for the EU Search Awards since 2021.
Prior to my career in SEO, I graduated as a journalist from Faculdade Cásper Líbero in 2009 and worked for some of the biggest entertainment media outlets in Brazil such as MTV, Terra, and R7. I also published two books in Portuguese - Diário de Palco and Vomitando em Portunhol - both related to the punk/hardcore/emo music scene in Brazil.
As seen on
I've been invited as a guest to several SEO and digital marketing podcasts, such as The SEO Sprint, SEOSLY, Majestic SEO and more.