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Six simple tips for writing great SEO tickets
Since I joined Indeed in March 2022, I have written ~0.7 a ticket per working day. Most of these are requirements for engineers – new...

Gustavo Pelogia
Jan 27, 20245 min read
1,575 views


Business acumen in SEO: four ways to adapt and do more meaningful work
Business acumen is a person’s ability to understand various business scenarios and cope with them effectively. People with strong...

Gustavo Pelogia
Aug 10, 20235 min read
137 views


How product management principles can make you a better SEO
Image generated by Bing Image Generator using “drafting a feature on a webpage like a sketch” prompt The infamous “it depends” follows...

Gustavo Pelogia
May 31, 20237 min read
228 views


How to build a Knowledge Panel for your name or brand
A Knowledge Panel is a great way to present your brand. People might know you, but a more complete SERP certainly strengthens your name –...

Gustavo Pelogia
Jul 26, 20226 min read
1,013 views


How to build a business case to revamp your menu and footer (and boost your rankings in the process)
Most SEOs would agree that adding more internal links is a fairly efficient way to improve rankings for a blog, an asset or a commercial...

Gustavo Pelogia
Mar 23, 20225 min read
91 views
![Combining the power of internal and external links to boost revenue [Template included]](https://static.wixstatic.com/media/3695bd_fcffffdef98b4d7fbcb42b25773cc0a9~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/3695bd_fcffffdef98b4d7fbcb42b25773cc0a9~mv2.webp)
![Combining the power of internal and external links to boost revenue [Template included]](https://static.wixstatic.com/media/3695bd_fcffffdef98b4d7fbcb42b25773cc0a9~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/3695bd_fcffffdef98b4d7fbcb42b25773cc0a9~mv2.webp)
Combining the power of internal and external links to boost revenue [Template included]
This post + template will show you, step by step, a way to use both internal and external links to improve PageRank to the most important...

Gustavo Pelogia
Nov 1, 20213 min read
209 views
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