Business acumen in SEO: four ways to adapt and do more meaningful work
Business acumen is a person’s ability to understand various business scenarios and cope with them effectively. People with strong...
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Gustavo Pelogia
- Jul 18
- 3 min
Four simple tips for writing great SEO tickets
Since I joined Indeed in April 2021, I wrote around ~0.7 SEO tickets per day. Most of these are requirements for engineers – new...
94 views
Gustavo Pelogia
- May 31
- 7 min
How product management principles can make you a better SEO
Image generated by Bing Image Generator using “drafting a feature on a webpage like a sketch” prompt The infamous “it depends” follows...
73 views
Gustavo Pelogia
- Jul 26, 2022
- 6 min
How to build a Knowledge Panel for your name or brand
A Knowledge Panel is a great way to present your brand. People might know you, but a more complete SERP certainly strengthens your name –...
53 views
Gustavo Pelogia
- Mar 23, 2022
- 5 min
How to build a business case to revamp your menu and footer (and boost your rankings in the process)
Most SEOs would agree that adding more internal links is a fairly efficient way to improve rankings for a blog, an asset or a commercial...
19 views
![Combining the power of internal and external links to boost revenue [Template included]](https://static.wixstatic.com/media/3695bd_fcffffdef98b4d7fbcb42b25773cc0a9~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3695bd_fcffffdef98b4d7fbcb42b25773cc0a9~mv2.png)
Gustavo Pelogia
- Nov 1, 2021
- 3 min
Combining the power of internal and external links to boost revenue [Template included]
This post + template will show you, step by step, a way to use both internal and external links to improve PageRank to the most important...
8 views
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