Gus Pelogia is a journalist turned SEO, working in marketing since 2012. He’s an SEO Product Manager at Indeed, working in a cross-functional team with engineers and product managers.https://www.guspelogia.comhttps://www.guspelogia.com/business-acumen-seohttps://www.guspelogia.com/business-acumen-seoFour real scenarios showing how business acumen helps SEOs prioritise, collaborate and do more meaningful work.Thu, 10 Aug 2023 00:00:00 GMThttps://www.guspelogia.com/business-case-menu-footerhttps://www.guspelogia.com/business-case-menu-footerHow to build a business case for revamping your menu and footer links, and the ranking gains it can bring.Wed, 23 Mar 2022 00:00:00 GMThttps://www.guspelogia.com/combining-internal-and-external-links-kpihttps://www.guspelogia.com/combining-internal-and-external-links-kpiA template for combining internal link score and backlink data to find which pages deserve a traffic and revenue boost.Mon, 01 Nov 2021 00:00:00 GMThttps://www.guspelogia.com/embeddings-hreflanghttps://www.guspelogia.com/embeddings-hreflangLearn how to use vector embeddings to map hreflang tags at scale.Sun, 22 Feb 2026 00:00:00 GMThttps://www.guspelogia.com/google-dma-serp-changeshttps://www.guspelogia.com/google-dma-serp-changesDiscover how the DMA is reshaping Google's SERPs in Europe. Explore the impact on various industries and the changes already in effect.Mon, 19 Feb 2024 00:00:00 GMThttps://www.guspelogia.com/how-to-build-knowledge-panelhttps://www.guspelogia.com/how-to-build-knowledge-panelA step-by-step guide to building a Knowledge Panel for your name or brand using Wikidata, entity profiles and E-A-T signals.Tue, 26 Jul 2022 00:00:00 GMThttps://www.guspelogia.com/knowledge-panel-trackerhttps://www.guspelogia.com/knowledge-panel-trackerLearn how to create a Knowledge Panel Tracker on Google Sheets in 5 simple steps. Automate entity tracking with a free Google Sheets Tracker.Mon, 02 Dec 2024 00:00:00 GMThttps://www.guspelogia.com/map-related-pages-embeddingshttps://www.guspelogia.com/map-related-pages-embeddingsLearn how to map related pages at scale using Screaming Frog and ChatGPT. No coding skills needed. Find related products, add internal links, and tag pages easily.Thu, 11 Jul 2024 00:00:00 GMThttps://www.guspelogia.com/product-management-principles-seohttps://www.guspelogia.com/product-management-principles-seoHow thinking like a product manager — MVPs, causal impact analysis, cross-functional work — can make you a better SEO.Wed, 31 May 2023 00:00:00 GMThttps://www.guspelogia.com/screaming-frog-chatgpt-paginas-relacionadashttps://www.guspelogia.com/screaming-frog-chatgpt-paginas-relacionadasDescubra como usar o Screaming Frog e o ChatGPT para mapear milhares de páginas relacionadas em segundos. Aprenda sobre embeddings e a similaridade do cosseno.Sun, 11 Aug 2024 00:00:00 GMThttps://www.guspelogia.com/seo-product-manager-jobhttps://www.guspelogia.com/seo-product-manager-jobWhat an SEO Product Manager actually does, in their own words, with input from other SEO PMs in the field.Sun, 20 Aug 2023 00:00:00 GMThttps://www.guspelogia.com/skip-the-slides-seo-business-casehttps://www.guspelogia.com/skip-the-slides-seo-business-caseFind another way to pitch your big SEO ideas and copy my template!Mon, 25 Sep 2023 00:00:00 GMThttps://www.guspelogia.com/write-seo-dev-ticketshttps://www.guspelogia.com/write-seo-dev-ticketsDetailed tips for SEOs to write better tickets to developers and get more work doneSat, 27 Jan 2024 00:00:00 GMT